4 Reasons why online presence is key to your business success

website small business

Are you a small business owner wanting to have a web presence? Whether it’s a website, a social media site or an e-commerce platform, or a combination of the three, building your online business will bring you great benefits. More people are searching online for the products and services they need, instead of looking for a telephone directory. Ignoring this important potential marketing platform is like saying, “I do not need a new customer.”

While many small businesses do not have much time or resources to build an online presence, time is not a problem. The actual website can be quite simple and requires only a little refinement from time to time, including aesthetics and the actual content.

Reasons why you need an online presence

The time spent creating an online presence for your business is a valuable time.

Let me highlight four reasons why it is so essential to create an online presence, especially if you are a small business owner:

Relationship Building

By providing an online presence, the customer not only gains access to your product or service but also fall in love with your business. Online reviews, interactions with other customers, and the frequency and quality of your publications help to give the potential customer a positive impression of your business and make future sales more likely.

Greater Audience

The Internet covers a much larger area than the few local miles for your office or retail store. Having your business online is aimed at all web users which could include people from your next door, town or even in another country. Depending on the sector and the specific offers, this could open up a much broader customer base than relying on face-to-face interactions.

Marketing without effort

The sale of your products and services becomes a simple process thanks to your online presence. Consumers will be able to browse through your products and make sure they are happy with their choice without feeling pressured by sellers. And, as we said, you do not have to be there for this whole process to take place. Even at night, customers will be viewing your business offer.

Improve accessibility

Another reason to create an online presence is because your competitor is probably online. If consumers can search Google for their desired products or services in their city or city and you are nowhere to be found, then you are losing out on potential sales. Worse still, they are likely to meet your competitor and look online instead of looking for you offline.

Ways to build a website or web presence

Not sure where to start building your online presence? You are not alone!

According to Google, 97.5% of consumers use the Web to search for local businesses and, if most potential customers are online, you should be too. Having a strong online presence is a crucial component of your marketing strategy, regardless of the size of your business or industry.

How can I start and build a website? This is one of the most frequently asked questions that small business owners ask us. We found out that around 49% of companies do not have a website. This is so surprising when it is something very easy to do. We keep asking ourselves, why do many people not have a website? Now that you are reading this post, congratulations because this post will show you how to create a free or low-cost website.

Now, let’s take a look at five ways you can build an online presence without spending a fortune.


This is a free powerful site you can use to create a presence online. It is a straightforward option for small business owners. You can view it as a “landing page” about you. I would almost dare to say that it is the summary of the future. It allows you to access all your social media broadcasts, your blog, and all the contact information you want to share.


It is a solid option for the owner of a new business that is willing build a website. After filling out a form, you can immediately save and activate your website. Once you land on the dashboard, you will be asked wisely where you want to go next, which is very useful for newcomers.

You can start with a free service with option to upgrade to the paid plan anytime you want

IM Creator

It has a short learning curve among website creators. The drag-and-drop interface is updated and, with one click, you can add a photo gallery and, with another click, deletes it. The same is done to add a new text item or a whole page or a YouTube video. You will pass the short learning curve by simply testing how the different elements work. You can create a free site or upgrade for $7.95 per month with a 12 month contract.


Jimdo has a unique option that allows you to create a real online store, not just a website. You can list up to five free items. Includes free search engine optimization and other excellent features, like the RSS feed, but not the free email. Choose a subdomain name for your free site and enter your e-mail address and you will be ready to start customizing your free Jimdo site.


Lifeyo is a website creator that uses the powerful Amazon.com backend to host your website. Your drag-and-drop options work well. A credit card registration is not required, but the trial period lasts less than a month. Plans range from $8 to $25 a month but offer annual and biennial discounts.

In conclusion

Creating an online presence is not only beneficial for the growth of a small business, but it is also very important. By building a blog, maintaining your site, and becoming increasingly active on social media networks such as Twitter, Facebook, Pinterest etc, you will be more accessible to a broader audience. Furthermore, customers will trust you more and you will be able to market to them effortlessly. The best part is that you can always make improvements in all these areas.

Above options are the starting point, however if you would like a more serious web presence, it is advisable to contact a web agency and get a website developed to meet your requirements. Please contact us if you would like a free advice or proposal for a web development.

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